Your editors pick the stories.Embrin delivers the newsletter.
Embrin pulls content straight from ArcXP into a finished newsletter. Validated, targeted, and ready to send in 90 seconds. No copy-paste. No broken templates. Launch more titles without more staff.
It takes teams on average 90 minutes to produce an industry-standard newsletter edition.
Newsletters drive subscriptions, retain paying readers, and carry premium ad inventory. They're the highest-value channel most publishers underinvest in, because production doesn't scale.
3–5 people spend 90 minutes per edition copying headlines, pulling images, fixing templates, and coordinating approvals, while engineering maintains thousands of lines of custom code. Embrin replaces all of it. Your editors curate. Embrin produces. Your ESP delivers.
From story selection to delivered newsletter.
Your CMS is where stories are written. Embrin is where newsletters are produced, targeted, and sent.
ArcXP ComposerPublication: Daily Digest
Daily Digest – Jan 21Ready to sendAll checks passedThe full newsletter workflow, in one place.
Content assembly
Stories, images, headlines, and links flow from ArcXP into a finished layout. Your starting point is a populated edition, not a blank template.
Editorial workspace
Write intros. Add newsletter-exclusive stories, notes, and callouts. Each edition can be more than a feed of CMS articles.
Visual layout builder
Drag and reorder stories. See exactly what the email looks like on desktop and mobile. No HTML, no broken templates.
Built-in ad platform
Native ad slots for house ads and direct-sold sponsors. Place, preview, and traffic ads without touching HTML. Every new newsletter is new inventory you can sell.
Automated validation
Broken links, missing images, draft content, payload size, Gmail clipping, rendering issues, caught before you hit send. Not after your readers do.
Audience targeting and delivery
Select who receives each edition, schedule the send, deliver. All from Embrin.
Edition-level analytics
Opens, clicks, and deliverability tracked per edition and per newsletter.
Full system of record
Every edition versioned, tracked, and preserved. What content was sent, to which audience, when, and how it performed. Every edition also becomes a hosted web page.
Engagement and subscription rules
Connects to Braze and others for subscription rules, audience segments, and engagement signals.
Stop saying no to new newsletters.
Right now, launching a new newsletter means development time and template work. A new title for sports. A daily digest for a different region. A subscriber-only briefing. Every one requires engineering.
With Embrin, new newsletters share the same infrastructure. Same quality. Same validation. No new code. Your portfolio strategy stops being limited by production capacity.
Simple pricing. No per-email fees.
The production workflow for a single newsletter, the coordinator, the developer time, the QA, costs more per year than Embrin Enterprise. Embrin Basic starts at $5,950/year.
Basic
Up to 2 newsletters · Up to 50,000 subscribers
- ArcXP & Braze integration
- Archive URLs & previews
- 2 default templates with your branding
- Email support
Pro
Up to 5 newsletters · Up to 500,000 subscribers
- Everything in Basic
- 1 custom newsletter design
- Priority email support
- Preferential rates on overages
- ESP integration
Enterprise
Unlimited newsletters & subscribers
- Everything in Pro
- Dedicated onboarding & training
- 2 custom templates per quarter
- Continuous support
- ESP integrations or API enhancements
Embrin pays for itself in days, not months.
One publisher replaced 50,000 lines of custom code, freed two full-time developers, and went from 90-minute editions to 90 seconds. Here's what their CTO said.
"We now send 60M emails a month, with 95% less complexity than our last system. Resulting in unparalleled cost efficiency and minimal maintenance."
Common questions
No. Embrin sends through Mailchimp or whichever ESP you already use. You keep your ESP, your lists, your subscriber data. Embrin takes over the production and sending workflow on top of it.
Write intros, add newsletter-only content, place ads, reorder stories, preview on mobile, and run automated QA, all before send. Embrin is where the edition takes shape, not just where it gets assembled.
Yes. Embrin syncs with Braze and others for subscription rules, audience segments, and engagement signals. Your newsletter production is connected to the same subscriber intelligence that drives your other channels.
Today, our deepest integration is with ArcXP (Composer, WebSked, the full editorial workflow). We're expanding to additional CMS platforms. Contact us to discuss your stack.
Every edition is automatically published as a hosted web page, shareable and indexable by search engines. No separate web publishing step needed.
Embrin works whether you send one newsletter or twenty. The value is the production time you save per edition. If you're sending daily, the savings compound fast.
Embrin becomes your system of record going forward. Every edition is versioned, tracked, and preserved. What content was sent, to which audience, when, and how it performed.
We migrate your existing templates into Embrin's visual builder. Your brand guidelines, layouts, and ad placements are preserved, but now they're easier to maintain and update without touching code.
Yes. Embrin supports collaborative editing with real-time visibility into who's working on what. You'll see teammate avatars and activity on each edition, preventing conflicts and duplicated work.
Before every send, Embrin checks for broken links, missing images, draft content that shouldn't be published, email payload size, Gmail clipping risks, and rendering issues across email clients.
Most publishers are live within 2-4 weeks. We handle the integration with your CMS and ESP, template migration, and team training. You'll see a working demo with your own content within the first call.
Yes. Publishers consistently find that newsletter readers visit more frequently, stay subscribed longer, and convert to paid at higher rates. The constraint isn't subscriber demand, it's the ability to produce enough editions, for enough segments, consistently enough to build the habit.
Because that code isn't free. Custom newsletter systems require ongoing maintenance. Template updates for new email clients, API changes when your CMS upgrades, rendering fixes, monitoring. Most publishers we talk to have 10,000 to 50,000 lines of newsletter code maintained by one or two developers who could be building product instead. Embrin replaces that codebase entirely. Zero lines. Zero maintenance.
What we're thinking about
Breaking News, Before the Story Goes Cold
When breaking news hits, the newsletter is often the slowest channel a publisher owns. Here is why, and what a 90-second workflow looks like instead.
The Platform Trap: When Your Newsletter Solution Wants to Replace Your CMS
Beehiiv, Substack, and Ghost were built for independent creators. Here is why they break when a newsroom tries to use them, and what to look for instead.
The Duct-Tape Layer in Your Newsletter Stack
Most publishers run newsletters on improvised tools that were never meant to be permanent. The gap between their CMS and their ESP is where the real problem lives.
Your content deserves better
than copy-paste.
We'll set up a working demo with your content. See what your next edition looks like in Embrin, in under 30 minutes.
Book a demo