Blog
Insights for modern newsletter teams.
Strategy, operations, and the future of publisher newsletters.
Global Publisher, 1M+ Subscribers.
How a global publisher replaced a custom newsletter system with ArcXP, Embrin, and Braze. 95% less code, 90-second editions, 60M emails per month.
Breaking News, Before the Story Goes Cold
When breaking news hits, the newsletter is often the slowest channel a publisher owns. Here is why, and what a 90-second workflow looks like instead.
The Platform Trap: When Your Newsletter Solution Wants to Replace Your CMS
Beehiiv, Substack, and Ghost were built for independent creators. Here is why they break when a newsroom tries to use them, and what to look for instead.
The Duct-Tape Layer in Your Newsletter Stack
Most publishers run newsletters on improvised tools that were never meant to be permanent. The gap between their CMS and their ESP is where the real problem lives.
Broadcasters Have the Biggest Newsletter Opportunity in Media. Most Are Wasting It.
Broadcasters have audiences, talent, and content engines that most publishers envy. But most are still treating newsletters as an afterthought. Here's what's missing.
The Newsletter Isn't Personal. It's Just Addressed to Someone.
Publishers are chasing personalization when they should be building habits. The newsletters that win aren't personal. They're consistent, well-paced, and have a voice.
The Newsletter Production Team You Didn't Know You Had
Most publishers have three to five people touching every newsletter edition. None of them have "newsletter" in their title. Here's what that hidden cost looks like.
Best Writers Are One Bad Week Away from Substack
The writers leaving for Substack aren't chasing money. They're escaping broken tools. Publishers can keep them, but only if the newsletter experience gets better.
The 50,000 Lines of Code You Shouldn't Have Written
Most large publishers built their newsletter system from scratch. It worked until it didn't. Here's the three-layer stack that replaces 50,000 lines of custom code.